Serena Epstein

Holiday Card 2011

Serena — Mon, 19 Dec 2011 23:55:08 +0000

Greeting card for the 2011 holiday season, incorporating a hand-drawn style, decorative typography, and festive color scheme & patterns.

Front of the card

And the inside

And the back!

Client: Alliance Française de Washington
November 2011

Beaujolais Nouveau Web Ads

Serena — Mon, 19 Dec 2011 23:31:06 +0000

Online ads for the Alliance Française’s “Beaujolais Nouveau” celebration.

Vertical ad

Horizontal ad

And a few previous revisions:

A version with wine

Black & white

Closer to the final

Client: Alliance Française de Washington
October 2011

Capital Pride Ad

Serena — Thu, 12 May 2011 14:35:00 +0000

Ad included in Capital Pride Festival publications, as well as postcard and magnet with the same design.

Simple sketch-style design with typography

Bookmark in use

Magnet version

Client: Alliance Française de Washington
May 2011

Kids World Cinema 2011

Serena — Tue, 22 Mar 2011 00:19:34 +0000

Postcard design for the 2011 Kids World Cinema festival in Washington, DC.

Postcard front: colorful, circular design with logo incorporated

Postcard back: festival details, muted colors and focus on typography

Les Lutins du Court-Métrage 2011

Serena — Tue, 18 Jan 2011 22:22:04 +0000

This is my second year doing promotional materials for Les Lutins du Court Métrage, a celebrated French short film festival. It is run by the Alliance Française in cooperation with prestigious local organization, including the National Gallery of Art, Goethe-Institut, and Hillwood Museum.

“Lutin” in French means “gnome” or “leprechaun”, so–as with last year’s design–this theme was incorporated into the postcard design and frequent filmgoer cards.

Postcard front: silhouettes, hill, plants, logo, datess

Postcard back: silhouette, schedule, partners

Frequent filmgoer card

The printed postcards

Ocean Scarf

Serena — Mon, 20 Dec 2010 00:10:59 +0000

Most of the scarf, bunched up

A closeup of the yarn

Crochet
December 2010

Autumn Spectrum Scarf

Serena — Mon, 13 Dec 2010 00:36:43 +0000

Cozy, with lots of fringe

See all the colors?

Crochet
December 2010

Alliance Française bookmark

Serena — Wed, 27 Oct 2010 00:16:49 +0000

Created for the Alliance Française de Washington as part of their annual outreach to members and donors.

The front of the bookmark; dotted outlines, handwritten labels, images in letters

The back of the bookmark; illustration integrated with logo and contact information

Homemade Fruit Tart

Serena — Mon, 09 Aug 2010 16:18:06 +0000

August 2010

Smithsonian Bee

Serena — Mon, 28 Jun 2010 04:44:37 +0000

Smithsonian Gardens, Washington DC
June 2010