A chalk-like font is used for the text, while the logo itself is self-contained, recognizable, uses bold, basic colors, and is simple enough to be easily scaled for various document sizes.

The postcard is simple, making use of a consistent pattern, bright colors, and bold typography to draw attention to the content. The back of the postcard contains venue and admission information. What makes this postcard unique is that–unlike many other postcards used exclusively for publicity–it can actually be mailed, making it doubly useful for potential filmgoers.

Because the Francophonie Festival has a diverse, international focus, the print design had to have a playful and multicultural feel. The brochure design features bright colors and carefully chosen images and fonts in a clean, grid-based layout. The events are organized by category–with individual panels devoted to each one–and chronologically within categories. The colorful calendar spread provides an easy, at-a-glance view of festival events.

Clean typography and color scheme

Organization by category

Neat, grid-based calendar

Basic event information

Postcards were distributed preceding each of the three major events. These events are highlighted with bright graphics and bold typography on the front of the cards, while a complete listing of the festival’s events occupies the reverse side.